Case Study · Healthcare & Pharmacy

Building an AI-Ready Foundation for patient-centric healthcare.

How AffirmedRx and North Labs replaced technical debt with strategic innovation, combining a high-precision Snowflake migration with executive-level data advisory to establish a foundation built for patient-centric care.

"North Labs delivered the clarity and strategic foresight required for AffirmedRx to lead as a Public Benefit Corporation."

— AffirmedRx Leadership

The Challenge

From firefighting to a strategic data foundation.

AffirmedRx, a mission-driven Pharmacy Benefit Manager (PBM), required a data environment that reflected its commitment to clarity and integrity. Their existing infrastructure was burdened by legacy technical debt: outsized compute costs, rigid pipelines, and key-person dependencies that made the organization reactive instead of strategic.

Leadership needed to modernize the stack while also getting executive-level advisory to ensure they wouldn't repeat past mistakes.

AffirmedRx needed to move beyond infrastructure "firefighting" and establish a strategic data foundation that allows them to prioritize their mission: patient-centric care and healthcare outcome transparency.

Business Impact

Outcomes, not slideware.

Weeks → Days
Client onboarding. Metadata-driven pipelines replaced manual coding, compressing client onboarding timelines from weeks to days.
Costs Cut
Outsized compute costs eliminated. Automatic scaling of compute and storage removed manual capacity planning, so every dollar now supports patient-centric initiatives.
AI-Ready
Foundation established. Semantic layers and data quality standards position AffirmedRx to leverage Data and AI for competitive differentiation in the PBM market.
The Migration

A three-phase move to Snowflake.

North Labs executed a carefully planned migration to Snowflake, using a three-phase approach to ensure business continuity while maximizing immediate ROI. To mitigate migration risk, North Labs decoupled the process into logical stages, ensuring the business remained operational throughout the transition.

Phase 1

Transition Consumption

Immediate wins were achieved by repointing Power BI reports to query Snowflake directly, improving query performance without disrupting existing pipelines.

Phase 2

Transition Transformation

Compute-intensive workloads were centralized by moving all ETL/ELT logic and data modeling from Fabric to Snowflake.

Phase 3

Transition Ingestion

The final phase unified the platform by migrating all ingestion pipelines into Snowflake-supported mechanisms, delivering end-to-end control.

Tangible Business ROI

What the migration returned.

Operations

Lower Operational Overhead

Automatic scaling of compute and storage removed the need for manual capacity planning and routine maintenance.

Analytics

Speed to Insight

Implementation of Snowflake Cortex Analyst enabled non-technical business users to access insights via natural language, reducing engineering bottlenecks.

FinOps

Financial Governance

By establishing budget enforcement and real-time dashboards, AffirmedRx avoided common cloud waste, ensuring every dollar spent supports patient-centric initiatives.

"With the new foundation in place, AffirmedRx can focus on patient-centric care and healthcare outcome transparency instead of infrastructure firefighting."

Strategic Advisory

Guidance for the hard conversations.

Beyond the migration itself, North Labs provided executive-level advisory: guidance to navigate the hard conversations necessary to avoid repeating past mistakes.

Independent Vendor Evaluation

North Labs provided AffirmedRx with technical guidance during vendor negotiations, benchmarking pricing and evaluating "build vs. buy" scenarios to keep the technology roadmap aligned with AffirmedRx's strategic goals.

Strategic Growth

"How should we structure our team as we grow?"

Advisory helps define organizational design and team structures that scale with the business.

Predictive Fiscal Control

"Where is our cloud money actually going?"

By establishing chargeback models, teams are held accountable for their resource consumption.

Customer Experience

"How do we provide clients faster access to their data?"

Guiding the transition from daily file drops to live, secure data sharing.

Operational Resilience

"What happens if our key engineer is unavailable?"

By creating runbooks and documenting architectural decisions, North Labs reduces key-person risk.

The Outcome

From reactive maintenance to proactive innovation.

With the migration and advisory in place, AffirmedRx shifted from reactive maintenance to proactive innovation.

Pipelines

Metadata-Driven Pipelines

Instead of manual coding, North Labs implemented configuration-based architectures, reducing client onboarding from weeks to days.

Foundation

AI-Ready Foundation

By building semantic layers and establishing data quality standards today, AffirmedRx is positioned to leverage Data and AI for competitive differentiation in the PBM market.

Compliance

Healthcare Compliance (CI/CD)

Advisory established automated, non-human deployment patterns that provide the immutable audit trails required for healthcare regulatory audits.

The advisory engagement helped AffirmedRx replace trial-and-error decisions with experience-backed evaluation, reduce key-person risk through documentation, and shift from reactive problem-solving to proactive cost and risk management.

AffirmedRx now operates with a data foundation that is as mission-driven as the company itself, positioned to lead as a Public Benefit Corporation with the clarity and strategic foresight to back it up.

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