Case Study · Agriculture & Manufacturing

Enterprise data modernization delivering a 93% reduction in BI costs and 16% revenue lift.

How North Labs partnered with a loyalty rewards company to modernize data infrastructure for a Fortune 100 agricultural equipment company. We cut data refresh cycles from six weeks to one day, slashed BI costs by 93%, and contributed to a 16% year-over-year lift in international loyalty revenues.

The Challenge

A global program running on stale data.

A Fortune 100 agricultural equipment company's International Loyalty Business Unit needed to transform its long-standing data program. The unit managed a global distribution network, but a fragmented and incomplete view of their data meant they couldn't reward distributors correctly for consistent sales growth.

  • Six-week data refresh cycles left internal users working with stagnant, incorrect data, making timely decisions nearly impossible.
  • Complex international data sources including transaction data with international tax rate considerations and financial integration into a global system.
  • Seven-figure annual BI licensing fees for legacy Tableau licenses that were no longer delivering value proportional to their cost.

The business unit needed to reduce operating costs to an acceptable level, cut data refresh cadence to at least once per week, and measure a meaningful upward trajectory in data quality.

Business Impact

Faster, cheaper, and growing.

6 wks to 1 day
Data refresh cadence reduced from six weeks to a single day, giving users access to current, accurate data for the first time.
93%
Reduction in total cost of ownership versus legacy BI tools, eliminating seven-figure annual licensing fees.
16%
Year-over-year lift in international loyalty revenues, supported by the modernized data program.
The Solution

A net-new data architecture, built to scale.

North Labs partnered with the loyalty rewards company to design and implement a net-new data architecture from the ground up. The team introduced a modern hybrid cloud data warehouse approach, bringing a well-architected framework to the implementation that addressed both the scale and complexity of international data operations.

The legacy BI platform was replaced through a successful proof-of-concept that demonstrated superior performance at a fraction of the cost. This led to a full production implementation, moving the organization away from its seven-figure legacy licensing model to a modern, usage-based analytics platform.

ETL processes that previously took nearly two weeks of runtime with legacy tooling were optimized to run in under 30 minutes. This transformation made the entire data pipeline faster, more reliable, and dramatically cheaper to operate.

The Outcome

The network, finally in focus.

By replacing fragmented, stagnant data with a fast, reliable, and cost-effective platform, the loyalty business unit could finally see its distribution network clearly and reward performance accurately.

Interested in working with us?

Let's talk about how North Labs can modernize your data program and drive measurable business outcomes.