We evaluate technology in businesses where work happens in the field, whether you are acquiring the software company or the operating company that runs on it. We have built both.
"North Labs was an invaluable partner during our side-sell diligence. Their team didn't just provide reports; they collaborated deeply with our staff, bringing a level of expertise that gave us total confidence in the process."
— Nate Alvar, VP of Engineering, FMG
Generalist providers can tell you if the code is well-written. They can't tell you if the product works in the field: if the app runs without cell service, if estimating handles regional labor rates, or if the payment flow matches how trades businesses get paid.
Industry advisors understand buyers, structure, and growth. But when the target claims their Data and AI "predicts project delays," these firms take the pitch deck at face value. Nobody on their team can open the hood.
When you acquire a $300M mechanical contractor, the value creation plan says technology will drive efficiency. But who evaluates whether they can actually adopt new systems, what it will cost, and how long it will take?
We start with the outcome, not the technology. Whether the target builds the technology or runs on it, we answer the questions that move the deal: is the value real, and what will it take to capture it.
Technology assessment of vertical SaaS, Data and AI, and platform companies serving construction, trades, and industrial markets, evaluated by people who understand the end users.
"We're acquiring a field service management platform. Is the technology defensible? Is the AI real? What's the technical debt exposure?"
Technology posture assessment for PE firms acquiring contractors, manufacturers, and industrial services companies. We evaluate current state, size the transformation opportunity, and validate the thesis in your deal model.
"We're acquiring a $200M mechanical contractor. The deal model assumes $4M in technology-driven margin improvement. Can they actually get there?"
Fixed-fee. Defined scope. No surprises. Built for deal speed. We do not boil the ocean or run a discovery phase on your clock. We put our arms around one deal and answer the outcome question first.
Fixed fee, defined deliverables, clear timeline. No discovery phase. No meter running.
Reports built for the investment committee. Quantified risk, EBITDA-impact estimates, and clear recommendations.
Post-report support through negotiation and close. The same team builds the 100-day roadmap and executes it.
Practitioners from the trades who build production software today, not consultants who read about it.
Founded by a veteran who started in the trades. We know the operational reality technology has to survive.
We operate production intelligence platforms for contractors today. When we identify an opportunity, we're the team that can build it.
Not a checkbox on "uses AI." We validate whether models deliver measurable value in field conditions, messy data, edge cases, and all.
Beyond identifying problems, you get EBITDA-quantified opportunities, transformation roadmaps, and actionable implementation plans.
The same team builds your 100-day roadmap and manages post-close transformation. One relationship from diligence through value creation.
Fixed-fee, clear scope, IC-ready deliverables, not academic exercises. Senior practitioners on every engagement.
Three engagements across three verticals, each uncovering findings that generalist providers missed.
A PE firm needed to know whether a platform serving 100,000+ financial professionals had genuine technology moats, or just captured share ahead of competitors.
Leading vertical SaaS platform. $16M+ ARR, 100K+ users, 3 acquisitions consolidated onto unified architecture.
Avg. eng salary vs. $130K industry
Enterprise net revenue retention
Support volume reduction via Data and AI
What a generalist may have missed: Whether the AI generated compliance-grade output versus demo-ware. Whether R&D cost advantage was structural or just underpayment. How integrations preserved, or destroyed, the revenue that made each deal worth doing.
A prior generalist DD provider rated this platform favorably on standard metrics. We found five domain-specific issues that determined whether the deal thesis held.
Field service platform for HVAC, plumbing, and electrical contractors. ~$45M ARR, 6,800+ customers, 185K monthly field technicians.
Incremental annual payment revenue
Churn recharacterized as seasonal
Actual NRR (stable base)
What a generalist may have missed: 14% gross churn was actually 8-9% competitive plus seasonal patterns. Offline architecture couldn't survive commercial expansion. AI scheduling would fail because it didn't understand what dispatchers actually manage.
A prior provider gave this a clean bill of health. We found three deal-level risks they missed, and a data monetization opportunity not in the deal model.
Predictive maintenance platform for heavy manufacturing and industrial facilities. ~$38M ARR, 1.2M sensors, 14B daily data points across 340+ deployments.
Data monetization opportunity found
ML false positive rate in production
Deal-level risks prior DD missed
What a generalist may have missed: Vibration-trained models produce noise on electrical switchgear. The OT boundary was the real security risk, not the cloud. The data pipeline was the real asset, not the AI.
100% of the private equity firms that engaged us have used us for more due diligence or expanded to engineering execution.
— Marian Pailden, Manager - Operations
We run advisory-led engagements in Data and AI. Industry subject matter experts act as your trusted advisors. Forward-deployed engineers embed inside your organization and work as a hybrid of engineer, consultant, and product manager. They learn how you operate, then design, build, and run the systems in production.
Industry subject matter experts sit with your team and find the work worth doing.
They embed in your organization as engineer, consultant, and product manager in one, and build alongside your people.
We get Data and AI into production and keep it running. Demos are easy. Production is the job.
We believe this is the delivery model for the future of business. It is how industrials and the mid-market reach their full impact, on the economy and on people's lives.
Bring us the target and the thesis. We will pressure test the technology with you.